"Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn, an advertising executive and one of the founders of BBDO, in a book called Applied Imagination. Osborn proposed that groups could double their creative output by using the method of brainstorming." -[http://en.wikipedia.org/wiki/Brainstorming Wikipedia Article on Brainstorming]
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''A Teampedia review by [[httpUser://www.charmnjewelry.com/charmbracelets.htm Jana Zvibleman|charm braceletsjana z]][[httpof the article by Jonah Lehrer in the New Yorker, January 30, 2012://www.bce-online.com/en/shop/business-cards/metallic-plastic-business-cards.html |Metallic Plastic Business Cards]]“Groupthink, The brainstorming myth”''
[[httpIn the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success://wwwthe group “brainstorm.charmnjewelry” He said that “using the brain to storm a creative problem .com/charmbracelets.htm |charm bracelets]][[http://www.bce-online.com/en/shop/business-cards/metallic-plastic-business-cardsin commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible.html |Metallic Plastic Business Cards]]
[[http://wwwThe group exercise he promoted, which stipulated that each idea must meet no criticism, became the most widely used creativity technique worldwide.charmnjewelryIt is still used in many corporate and academic settings.com/charmbracelets.htm |charm bracelets]][[http://www.bce-online.com/en/shop/business-cards/metallic-plastic-business-cards.html |Metallic Plastic Business Cards]]
[[http://wwwBut, according to scientific research cited in that New Yorker article, brainstorming does not work very well.charmnjewelryLehrer discusses other approaches that are considered successful for stimulating creativity in a group.com/charmbraceletsOne famous example was “Building 20,” a location in which a conglomeration of offices and shops were in close physical proximity.htm |charm bracelets]][[http://wwwIn it, diverse people involved in various fields found that their ongoing, unplanned mingling was key to stimulating creativity and productivity.bce-online.com/en/shop/business-cards/metallic-plastic-business-cards.html |Metallic Plastic Business Cards]]
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Is it successful for your team? Have you found ways to make group brainstorming worthwhile?
