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→Group Brainstorming - a Bad Idea?
== Group Brainstorming - a Bad Idea? ==
''A Teampedia review by jz of the article by Jonah Lehrer in the New Yorker, January 30, 2012: ''
==== [http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer “Groupthink, The brainstorming myth,” an article by Jonah Lehrer in the New Yorker, January 30, 2012] ====
In the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success: the group “brainstorm.” He said that “using the brain to storm a creative problem . . . in commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible.
